I’m a New York-based creative director and the founder of Feel, a creative agency.

I've worked with numerous brands including Calvin Klein, Gap, Virgin Hotels, Target, Theory, and Helmut Lang on projects ranging from campaigns to complete rebrands.

After studying fine art at the School of the Art Institute of Chicago, I joined Alexander Wang as the nascent brand's first in-house art director, helping to turn it into the venerable fashion house it is today.

Between then and now—

I art directed several campaigns and a rebrand at Mother New York and Alldayeveryday.

I consulted for Fast Retailing, where I led the rebranding of Helmut Lang and helped with the relaunch of Theory.

After years of bridging the gap between brands and agencies, I saw the need for a new type of creative partner. So, I corralled a group of talented individuals to join me in building Feel. In our first year, we helped launch a homewares brand, a meditation lifestyle brand, a female-only artists agency, and America's first soccer brand.

I bought hundreds of books and read some of them. A favorite is Cultural Strategy by Douglas B. Holt. A strange and beautiful stand-out is American Denim by Peter S. Beagle.

Speaking of books, I designed one with Clayton Crocker and Alldayeveryday for the legendary Glenn O'Brein (and Richard Prince) called Penance.

I co-directed a short film with Rebekah Campbell starring Klara Kristin of Gaspar Noé's LOVE . It's coming soon.

I started to post my Getty images and videos collection on Instagram @bettyimgs.

There's more, but it's best we discuss it in person.